A dedicated crowdfunding platform that supports charitable projects signals strong social commitment and positions the company as responsible and sustainable.

Differentiation from the competition. It sets the company apart from the competition and gives the brand emotional depth by associating it with positive values such as the common good and social responsibility.

The company can build an active community that feels connected through shared values

Promote participation. As people interact via the platform and support projects, the brand becomes the center of an engaged community. The Fairplaid Crowd mechanism supports democratic decision-making processes.

commitment. At the same time, the projects supported strengthen the company's values and can create long-term loyalty, as people associate the company with positive experiences and a supportive attitude.

Reach. Non-profit projects create emotional stories that are ideal for PR and social media. These stories can go viral and create organic reach.

External impact. The company receives media attention and can present itself as a supporter of socially relevant issues.

Content. The projects on the funding platform independently promote their fundraising campaigns and thus also promote the company. In addition, the campaign can be optimally used in internal and external communication.

Free content. The promotion and support of projects creates authentic content that can be used in corporate communications (e.g. success stories, project updates, interviews with project participants).

Real stories. These stories have a more credible and emotional impact than traditional advertising, allowing them to build a deeper connection with customers and partners.

In contrast to traditional sponsorship (RoI 1:1), Fairplaid partners can multiply the budget used in the added value of the media and sponsorship value and promotion (⌀ RoI 1:6).

Scaling. We achieve this scaling through dynamic funding mechanisms in conjunction with our partners and thousands of supporters.

FAIRPLAID develops, activates and operates specialized funding technologies, funding platforms & sponsoring instruments for its partners.

In-house technology. We develop and operate our funding and platform technologies comprehensively: from hosting, modern UX/UI, project pages, widgets, voting systems and the setup of escrow accounts and relevant payment processes, we manage and are responsible for all processes.

Platform coaching. Each partner is supported by their own platform coach. Our coaches are experienced experts in the successful implementation of promotional initiatives and campaigns. This enables us to ensure that set goals are achieved sustainably.

Project coaching. For us, coaching means that each project undergoes an individual and personal coaching process. We show the project starters how to implement high-reach campaigns and lead them to success.