Start your special Christmas campaign
Donations instead of gifts
Support charitable projects with your company and give employees and customers the chance to support their own projects and do good.
What your Christmas campaign can do
With Fairplaid, companies are implementing their own promotional campaign at Christmas to support their employees, customers and their charitable projects.
Multiplying the Christmas budget. In a Christmas campaign with Fairplaid, companies do not simply donate money 1:1 to charitable projects, but multiply the funding budgets and thus the number of projects supported significantly through the crowd mechanism.
Inspire employees. A Christmas campaign motivates your employees by offering them the opportunity to either sponsor their own projects or participate in meaningful projects. Christmas campaigns with Fairplaid promote cohesion and solidarity, both internally and externally. They create shared experiences that connect employees and customers.
Achieve reach. Using the crowd principle behind every Fairplaid Christmas campaign, you create participation, more visibility for entrepreneurial commitment, activate people and create a special kind of donation experience.
How your Christmas campaign works
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Define funding topic and funding budget
The funding budget is determined individually and a specific funding environment can be defined on request. For example, projects for environmental protection, emergency aid for children, social projects or others.
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We create an individual campaign page
Based on the requests, we will create a Christmas campaign page on which projects from the specific funding environment can register. You decide who can submit projects.
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Crowdfunding campaigns launch during the Christmas season
The registered projects collect donations over a defined period. The projects receive additional support from the funding budget you set. For example, incoming donations can be doubled.
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Donations instead of gifts
Employees receive a Christmas gift in the form of donations that can be used to support projects and purchase rewards.
Why your company should launch a Christmas campaign:
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Replaces conventional, ineffective Christmas gifts such as chocolate calendars or merchandise products with sustainable, participative and effective support.
Diversity of projects. Through the Christmas campaign with Fairplaid, you can support significantly more projects from your funding environment and multiply the donation budget and distribute it fairly and democratically.
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Promotes employee and company commitment and strengthens the sense of community.
Promoting participation. The Christmas campaign and the involvement of employees encourage participation and co-decision-making. The Fairplaid Crowd mechanism supports democratic decision-making processes.
commitment. At the same time, the corporate values are strengthened by the projects supported and the Christmas campaign is a visible demonstration of these values.
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Reach. Use the Christmas campaign as a high-reach and meaningful communication tool.
External impact. Raising awareness of the chosen promotional focus and the company in general.
Content. The Christmas campaign projects independently promote the fundraising campaigns and thus simultaneously promote the overarching Christmas campaign. In addition, the campaign can be optimally used in internal and external communication.
Enabler. Through the Christmas campaign, the company will position itself as an enabler of socially relevant projects.
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Fairplaid develops, activates and operates specialized funding technologies, funding platforms & sponsoring instruments for its partners.
In-house technology. We develop and operate our funding and platform technologies comprehensively: from hosting, modern UX/UI, project pages, widgets, voting systems and the setup of escrow accounts and relevant payment processes, we manage and are responsible for all processes.
Platform coaching. Each partner is supported by their own platform coach. Our coaches are experienced experts in the successful implementation of promotional initiatives and campaigns. This enables us to ensure that set goals are achieved sustainably.
Project coaching. For us, coaching means that each project undergoes an individual and personal coaching process. We show the project starters how to implement high-reach campaigns and lead them to success.
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Promotional initiatives and sponsorship concepts are 100% customized and flexibly adapted as required. From the URL, the design of the campaign and the technological modules to the funding pots or the rewards store.
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In contrast to traditional sponsorship (RoI 1:1), Fairplaid partners can multiply the budget used in the added value of the media and sponsorship value and promotion (⌀ RoI 1:6).
Scaling. We achieve this scaling through dynamic funding mechanisms in conjunction with our partners and thousands of supporters.
How to start your Christmas campaign:
Step 1 | Contact us
A simple request via the contact form or a phone call allows us to discuss the requirements, define possible funding topics and action periods in an initial meeting.
Step 2 | Calculation & offer
Based on the initial meeting and the briefing, we prepare a non-binding offer according to requirements, including a transparent calculation and a re-briefing.
Step 3 | Onboarding + full service
From developing the Christmas campaign to coaching the projects and planning the campaign, we offer everything from a single source.
Showcase
DKB heart's desire
DKB has a tradition of not giving pre-Christmas gifts to customers and partners. It prefers to fulfill heartfelt wishes! Since 2017, €100,000 has been donated to charitable projects every Christmas. DKB has been implementing the Christmas campaign with Fairplaid since 2022.
In 2023, for example, EUR 262,402 was generated for 62 social and ecological projects from EUR 100,000 in funding from Deutsche Kreditbank AG.
Christmas hero campaign
Showcase
Zwickauer Energieversorgung GmbH is attracting a lot of attention with its Christmas campaign. 534 additional supporters were activated, ensuring significantly more visibility and budget for the campaign.
The Fairplaid Crowd mechanism turns a Christmas budget of 3,000 euros into 44,935 euros for 7 charitable projects.
Showcase
Wishing tree campaign
Around 150 children from Wiesbaden wrote down their Christmas wishes, which ESWE Versorgungs AG fulfilled together with its employees. As godparents, the employees were able to choose and finance a gift as part of the Wishing Tree project. Half of the gift was paid for by ESWE Versorgungs.
All 150 of the children's wishes were fulfilled.
Jana Ottitsch | Project starter
donate.dkb.de/lichtamhorizont
"Our experience as an organization with the DKB Christmas campaign has far exceeded our expectations. This year, we are able to support more children and young people and their families in addiction prevention, help and care. Thank you, thank you, thank you to all our valuable donors, without whom this work would not be possible. You are amazing."
Michael Gerken
Michael is our Head of Impact and will advise you individually on your Christmas campaign. He is particularly happy to receive a call or contact you via the form.
Partners & cooperations
m.gerken@faiplaid.com
0172 94 39 195
0711 2172 597 0